Agente comercial definicion


We must decide the most appropriate route for our products, and more profitable for the company. To this we must design the most appropriate distribution channels according to our economic capacity and according to what they want to control the marketing of the product.

There are many channels, only the difference in the number of intermediaries who want to include in the tour business. With all these channels we can use many combinations, key criteria, which are those used by customers and to maintain the rates of return for the company. Another important decision is the horizontal distribution is not only narrow point of sales that we are interested in our products are present and which are not, we must also recognize the specific activity of each channel, for example we must determine which products are mature and have an acceptable volume, the client looks for high turnover know or which require a certain approach to its development, which many experts to define critical portfolio is that a lower volume, costs never come out positive which We do have a very profitable channel if we see it as an independent for each channel, but if the final balance is positive then the company means it works the mix of channels that need, the questions are many as example, if you use only what to do to wholesale distributors who are interested in developing my strategic portfolio as market gained without sacrificing margin.

If I decide to handle the direct distribution of the questions change, as do my volume? As always pays off my costs? To solve all these marketing variables should play an important role to guide sales and marketing their products, finances should be directed toward profitability and work teams to complete marketing should be clear the way forward and give a reasonable time for development, and we remember Rome built in one day is a process of constant adaptation, products that are in process of development must reach maturity and pass to our system of volume for further developments in marketing must be open mind to constant change.

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